<h2>Performance & Core Web Vitals</h2>
<ul>
<li>Measure LCP, INP, and CLS; aim for green scores.</li>
<li>Compress images, lazy‑load media, and preconnect to critical origins.</li>
<li>Ship less JavaScript; defer non‑critical scripts.</li>
</ul>
<h2>Crawl & Index</h2>
<ul>
<li>Valid robots.txt, XML sitemaps, and canonical URLs.</li>
<li>Fix 404s and minimize redirect chains.</li>
<li>Use hreflang for internationalization.</li>
</ul>
<h2>Architecture & Data</h2>
<ul>
<li>Logical URL structures and breadcrumb navigation.</li>
<li>Consistent schema; validate with Rich Results Test.</li>
<li>Secure with HTTPS and modern TLS; renew certificates automatically.</li>
</ul>
