<h2>Traffic That Compounds vs Traffic You Rent</h2>
<p>SEO builds an asset that compounds; paid ads buy visibility temporarily. The smartest plans use both—but at the right stages.</p>
<h2>Cost & ROI</h2>
<p>Ads deliver instant impressions and predictable testing. SEO requires upfront effort but reduces cost per acquisition over time.</p>
<h2>When to Prioritize Each</h2>
<ul>
<li><strong>Startups:</strong> Use ads to test offers while building SEO foundations.</li>
<li><strong>Scaling:</strong> Invest in content and links to lower CAC.</li>
<li><strong>Seasonal:</strong> Use ads to capture peaks; SEO for evergreen demand.</li>
</ul>
<h2>Blended Strategy</h2>
<p>Let PPC data inform SEO topics; let SEO pages improve Quality Score and lower CPCs. Retarget organic visitors with paid funnels.</p>
