<h2>Pick Topics That Move the Business</h2>
<p>Start with problems your buyers actually have. Map topics to the funnel: awareness, consideration, decision. Prioritize by traffic potential and business value.</p>
<h2>Outline for Search & Readers</h2>
<p>Use H2/H3s that mirror sub‑topics people search for. Add FAQs, definitions, steps, and examples. Make skimming effortless.</p>
<h2>Write with Authority</h2>
<p>Include first‑hand experience, screenshots, and data. Attribute sources, and use original graphics where possible.</p>
<h2>Optimize Without Overdoing It</h2>
<ul>
<li>Place the focus keyword in title, URL, intro, one H2, and conclusion.</li>
<li>Use related entities and synonyms naturally throughout.</li>
<li>Add schema, internal links, and strong CTAs.</li>
</ul>
