<h2>Define Success Before You Start</h2>
<p>Tie metrics to business goals: qualified leads, sales, and retention—not just rankings.</p>
<h2>Core KPIs</h2>
<ul>
<li>Impressions and clicks (Search Console).</li>
<li>Organic sessions and assisted conversions (GA4).</li>
<li>Revenue and CAC/LTV from organic channels.</li>
</ul>
<h2>Attribution & Funnels</h2>
<p>Use UTM conventions, model comparisons, and landing‑page cohorts to understand SEO’s contribution over time.</p>
<h2>Reporting Cadence</h2>
<p>Monthly business outcomes, weekly leading indicators, and quarterly strategy shifts. Annotate algorithm updates and site changes.</p>
