<h2>Strategy Mistakes</h2>
<ul>
<li>Targeting the same keyword with multiple pages (keyword cannibalization).</li>
<li>Ignoring search intent and publishing thin content.</li>
<li>Relying on AI text without human expertise and editing.</li>
</ul>
<h2>Technical Pitfalls</h2>
<ul>
<li>Noindex or canonical mistakes that de‑rank good pages.</li>
<li>Slow pages and layout shift harming Core Web Vitals.</li>
<li>Broken links and redirect chains wasting crawl budget.</li>
</ul>
<h2>Content & Linking Errors</h2>
<ul>
<li>Forgetting internal links to key pages.</li>
<li>Over‑optimized anchor text or spammy link building.</li>
<li>Neglecting to refresh outdated tutorials and stats.</li>
</ul>
<h2>Quick Wins</h2>
<p>Fix top 404s, compress images, simplify navigation, and consolidate duplicate pages. Then build a content calendar and link‑earning plan.</p>
